Value Creators offer business coaching and lease office spaces.
Lyndal approached Emma Lorraine Design happy with her existing color palette and typography but felt unsatisfied with her logo. She wanted to communicate growth and forward momentum in a strong shape that brings professionalism and structure into the coaching space.
Now, we have an ongoing relationship in which the established visual identity is incorporated into various applications and projects.
Logo Creation
This logo represents the turning of a new leaf following an upward growth trend. It is structured to bring professionalism and strategy into the coaching space. Rounded corners allow the bold shape to soften and welcome consumers while working well in modern applications. The letters "V" and "C" are seen to represent Value Creators and the frame is similar to a building, bringing the office leasing into the picture. Overall, this logo encompasses the professional growth that Value Creators deliver through various streams and is effective in connecting with their professional consumers.
Inspiring Value Iconography
These icons represent a different module in the Value Creators Inspiring Value Program. Each were designed to communicate the module while appearing part of the same family. The smooth edges, consistent line weight and negative space ratios bring balance and relationship between the icons. These were used on the Value Creators website and LinkedIn posts.
Christmas Tree Decorations
Inspiring Value Theme
This tree was displayed amongst others in a grotto walk through at a local church fundraiser. This opportunity was a combination of business promotion and decoration.
