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Tasked with creating a modernist visual identity for an element from the periodic table, this project produced an in depth style manual including print applications such as merchandise, product labels, and A2 posters as well as digital products including a mock website and Instagram page.
Visual Identity Elements
This visual identity was heavily inspired by the strong potency of the element sulfur. The logomark represents rising vapour and flammability while the wordmark was designed to communicate strength with its rigidity and cleanliness.
Documentation
The visual identity elements were displayed in a style manual which detailed rules of application. Examples of some pages are seen above. This document was an A4 staple-bound booklet which implemented a grid system for visual consistency.
Merchandise
When handling sulfur, PPE such as goggles and aprons are required to reduce the risk of burns or contamination. We explored the application of Sulfur's visual identity on usable merchandise.
When creating merchandise, the main colours yellow plum and sky captain were used. The delicate blue feature colour was used sparingly for accessories within the piece of merchandise in accordance with the style manual. Different elements within each garment/item pose the opportunity to apply different combinations from the visual identity, making these pieces unique and recognisable.
Poster Design
These A2 posters have been designed under the same campaign as promotional material for the Sulfur cologne.
Mock Website
This website utilized the color palette in accordance with the style manual, having light blue only as a feature color in images instead of colouring assets or text. The page implemented a grid system and incorporated images of the approved style and tone.
Mock Instagram
This Instagram page shows the application of images in the approved style and tone. It also features an informative post created using Sulfur assets.
